First of all, we’ve got to address the most common question, ‘What is Styling?’
Simply put, it is the process of making a product (in this case, your property) more visually appealing and to meet current style. This is done by strategies such as decluttering, minor aesthetic renovations, adding decorative items or full furniture packages.
So why style to sell?
The International Institute of Home Staging suggests that statistically a staged home sells 30-50% faster and for a 7-17% higher price that non-staged properties in a similar market. Let’s say the average apartment price in the Northern Rivers NSW and Gold Coast Qld is approximately $550,000. For a small investment you could essentially increase that market value by an extra $50,000 if staged, ready for sale.
For the numbers people out there, how’s that for impressive? A full styling package for an average 3 bedroom property is about $3,000. If you make an extra $50,000 from staging your home you are $47,000 in front. How’s that for a phenomenal return on your investment?
Can you afford not to style?
Domain states, ‘You only get one chance at a first impression and with savvy online browsers ruling the real estate market, your property not only needs to present well in person, it needs to shine on camera just to get buyers to attend an open home.’
They go on to say, ‘Home styling is about understanding what makes your property the most appealing amongst its local competition and telling a story about your property with a strong theme.’
Styling creates emotions and as an outcome the buyer is forced through the fresh and inviting presentation imagining a future for themselves in your home. When someone falls in love with your property, they are more inclined to fight for it.
Take this Before and After for example – same doll but refreshed and presented differently. Which one would you be more inclined to buy? Which one would you pay more for?
Take this Before and After for example – same doll but refreshed and presented differently.
Which one would you be more inclined to buy? Which one would you pay more for?